Google Analytics

Since we are studying Marketing Analytics course which is primarily based on analyzing data by using Google Analytics, I decided to look deeper into Google Analytics and its benefits, features and user satisfaction.

Google Analytics Overview:
It is one of the most popular web analytics' in the world which uses by thousands of companies all over the world. It has been imposing standards of business intelligence, uniting a variety of premium analytical features both for traditional and mobile users, since it was launched in 2005. Google Analytics concentrated on functionality and quality. it works with various number of funnel visualization techniques, and it summarizes data on high quality dashboards where users can read different types of reports. Google Analytics works with tracking codes, which load larger JavaScript files from the web server, and set variables for each of them. This is the main feature that makes Google analytics unique. The code is automatically loaded and collects relevant data from the browser, once the users starts browsing their website. Cookies will be sent by the activation of the code to users’ devices in order to gather anonymous Client ID information, also examining the actions that is performing on the website by users.

Google Analytics becomes available for mobile usage; moreover, it offers a specially developed Mobile Package with mobile site-ready tracking codes, including such that work with PHP, or JavaScript Pages.

There are so many benefits of Google Analytics, one of the most important benefits is how this platform helps users to understand their visitors and find out the reasons of visiting their website and most significantly is to determine why your visitors did or did not convert. Google Analytics gives the users the opportunity to base decisions on empirical data before starting on analyzing the real business to avoid throwing money away. Google Analytics makes this possible in different ways, with its four Advanced Reporting areas.

-        Google Analytics users will get to know who are their audience

-        How did those visitors come to their website?

-        What did they do while exploring the website?

-        Finally, figuring out if the visitors converted or not

Once the data classified on the dashboard, users can start using that data for example to optimize their marketing campaign, devote time to activities that help their business. Users can also leverage the dashboard information to analyze the content and understand which elements on your website are not performing so well. Google analytics offers reports for conversions and specific behavior, which explain the reasons of why the website is doing better or worse than before; that help to prevent spending money to examine these matters later.

Some Google Analytics’ features:

-          Advertising Reports

-          Campaign Measurement

-          Cost Data Import

-          Mobile Ads Measurement

-          Advanced Segments

-          Content Experiments

-          Dashboards

-          Custom Reports

-          Real-Time Reporting

-          Audience Data & Reporting

-          Flow Visualization

-          Social Reports

-          Filters

-          Multi-Channel Funnels

-          Event Tracking

-          In-Page Analytics

-          Site’s Speed Analysis

How much dose google analytics cost?

Google Analytics offers for small business life-time free packages. they can monitor a single mobile app or website, adding a tracking code and research their audience. "In terms of enterprise pricing, the company offers a suite of advanced applications, including Analytics 360, Tag Manager 360, Optimize 360 (beta), Attribution 360, Audience Center 360 (beta), and Data Studio 360 (beta), which can be purchased together or separately, and are priced on quote basis. Make a request to the company to obtain your price."

Dose Google Analytics users satisfied?

It is important to know if the buyers either companies or people satisfied of with the product or not, and not only depends on how experts evaluate it in their reviews. Google Analytics created behavior-based Customer Satisfaction Algorithm which gathers customer reviews, comments and Google Analytics reviews across a wide range of social media sites.

After the information has been gathered, it shows the negative and positives people experiences with Google Analytics. thus, it facilitates the purchase decision.

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