Fashion Industry and Big Data

In this post and the next two posts, I am going to write about big data and how fashion industry leverages it.

In social media era, people opinions become very powerful and effective on many sectors such as the fashion sector. A lot of fashion brands pay attentions to people's comments, likes, tweets and other interactions and turn them into engaging sessions which actually give them strong support and inspiration of its audience. Through active social media, growing of content and people's constant engagement which gives the players in the fashion industry the opportunity to know about their customers and then create new ideas and fashion concepts by using Big Data.

In the following image, there are 14 fashion trends chosen by audience which describes how people can express their opinions about what they like or dislike about latest fashion trends, and how they engage with them.