Fashion Industry and Big Data ( Part 2)

There are huge sets of data that paly major role in the fashion industry; big data helps fashion industry to reveal patterns, associations and trends.

Whether data is structured or unstructured, it can be analyzed, divided into groups or categories and then data form a definition about the latest patterns and trends in the fashion sector.

Sources of Big Data

With digitization, modern fashion styles and trends have taken into popular social media platforms, in the digital sectors. Nowadays, people prefer to go online to talk about their favorite cloths and fashion styles. There is a statistic says that over 70% of the world being online, thus the digital mediums such as Twitter, Facebook, Instagram, Pinterest, and others are filled with likes, comments, tweets, pins, Instagram, LinkedIn shares. When it comes to fashion, almost every day in brand new day in this field, every day more number of people shares their ideas, thoughts and theory and concepts about fashion. in addition, trends are constant, it keeps changing and people in social media keep taking about what they like or dislike about those trends. Lately, designers, brands and retailers are growing in the fashion industry, and they tend to use online platforms, especially social media. The fashion industry is expanded through social media and it can be tapping into consumers, across the globe. people who are working or engaging in the fashion industry can easily add a lot of productivity in developing creative fashion ideas for the world. Designers, retailers, and fashion brand need to collect feedback from their audience such as, comments that express their opinions, likes, shares and other interactions. After they get such data, they spend time to understand it, analyze it and then take insights to fashion ideas forward, it all goes to big data that make it possible.

How fashion business leverages social media comments

People put in their opinion and give their preference after almost every fashion show that stream in YouTube, Facebook or any other social media platform. It is really helpful for the fashion industry to know their audience, and their likings, and show them a way-forward. Also, it is beneficial from the perspective, designers can sell their products, as desired by their targets. fashion magazines tend to use online platforms in order to hear what their audience have to say. By collecting information from Big Data, and analyze it ; designers, the fashion brand heads, and magazines elicit their next fashion trends.

For more on this click here