According to a
team of researchers, “Big data may be the next new thing to hit the fashion
industry's runways” University Park, Pennsylvania. Heng Xu, associate professor of information sciences and
technology, Penn State claims that researchers were able to identify a network
of influence among major designers and track how those style trends moved
through the industry; by analyzing relevant words and phrases from fashion
reviews. Heng Xu, associate professor of
information sciences and technology, Penn State claims that researchers were
able to identify a network of influence among major designers and track how
those style trends moved through the industry; by analyzing relevant words and
phrases from fashion reviews.
The
availability of large amount of data that facilitate finding patterns, creating
correlations and identifying trends that are emergent is becoming very popular,
and it applied to various sectors and industries such as , politics and health
care, it is known as data analytics.
"what we
wanted to see is if data analytics could be used in the fashion industry,"
said Xu "We were drawn to the question of whether or not we could really
trace a hidden network of influence in fashion design." December 18, 2014 The researchers presented their findings at the
Workshop of Information Technology and Systems in Auckland, New Zealand,
analyzed 6,629 runway reviews of 816 designers from Style.com, formerly the
online site for Vogue, one of the most influential fashion magazines. The
reviews covered 30 fashion seasons from 2000 to 2014
According to
Xu, "the researchers team extracted keywords and phrases from these
reviews that described silhouettes, colors, fabrics and other details from each
designer's collections and added them to the dataset"
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